• CAPS I Marketing and Communications Strategies for Aging and Accessibility

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    Name: CAPS I Marketing and Communications Strategies for Aging and Accessibility
    Date: November 7, 2018
    Time: 8:45 AM - 5:00 PM EST
    Registration: Register Now
    Event Description:

    Millions of Americans are living longer and more active lives. Because they are embracing newly found and changing lifestyles, they need to revitalize their home environment. Identifying this burgeoning opportunity and then developing the skills to interact with this market can help you grow your business dramatically. 

    This course equips participants with the knowledge and tools to effectively market and sell services to the aging-in-place (AIP) market.
    As a graduate of this course, you will be able to:

    • Identify access points and marketing opportunities within targeted AIP market segments.
    • Explain how allied professionals can collaborate effectively to serve a targeted AIP market.
    • Identify common challenges of functioning in a real-world environment for the AIP population.
    • Enhance the client consulting process with effective needs assessment and communication techniques.

    Instructor: Heather  Stewart-Stewart Construction

    NAHB/CRBRA Members $275 till 10/10 After $325
    NAHB/CRBRA Non Member $325 till 10/10 After $375

    Registration Flyer


    ​10 Old Plank Road
    Clifton Park

    Date/Time Information:
    Tuesday November 7th  2018
    Registration 8:45 am
    9:00 am-5:00 pm
    Contact Information:
    DeeDee Enides
    Member $275 CAPS I by 10/10 After $325
    Non Member $325 CAPS I by 10/10 After $375
    Course Materials & Lunch Included
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  • All members of this Association shall agree to observe and be bound by the following Code of Ethics:

    1. Members shall not knowingly enter into any contract the terms of which are designed to imperil the rights of either labor or the supplier of materials to receive a fair return for the services or goods furnished.
    2. Members shall not obtain any business by means of fraudulent statements or by use of implications unwarranted by fact or reasonable probability.
    3. Members shall comply both in spirit and letter with the rules and regulations prescribed by law and government agencies.
    4. Members shall be alert to examine proposed or enacted federal, state, and local legislation related to the housing industry.
    5. Members shall not perform, or cause to be performed, any act which would tend to reflect negatively on, or bring into disrepute, any part of the home building industry.