Building Up the Capital Region

Introducing...Building Up the Capital Region!

We’re excited to introduce “Building Up the Capital Region,” a new TV collaboration between CRBRA and NewsChannel 13. This weekly news segment will showcase the talent and expertise of CRBRA members, and why consumers should always make sure they’re working with a CRBRA member for all their residential construction-related needs. The program will air for nearly a year, with the goal of becoming an ongoing segment for years to come.

Members have THREE ways to participate:

Feature Segment

Limited to 12 builders/remodelers

Investment: $4,000

A professionally produced two-minute interview-style segment with Chris Onorato filmed in studio
Provide professional photography or videography you already own and the production team will weave it into your segment as b-roll footage
- Participants may also pay a $1,000 upgrade fee to have new b-roll footage shot at one location of your choosing
Airs eight times over 48 weeks (4x during Weekday Lunch-time News; 4x during Weekend Morning News)
30-second cutdown of your feature airs 60 times over 48 weeks
High visibility and storytelling opportunity

Timing: We plan to start filming in November and airing in December.

secure your spot

Confirmed Participants:

Tier One Sponsor

12 max.
Only 2 left!

Investment: $2,500

Tier Two Sponsor

24 max.

Investment: $1,500

Voiced name mention with primary logo placement in a two-minute Builder/Remodeler Feature, airing eight times over 48 weeks
Voiced name mention in 30-second commercial 120 times over 48 weeks
Ideal for strong brand visibility and name recognition

Secondary logo placement (no voice) in a two-minute feature, airing eight times over 48 weeks
Secondary logo placement in 30-second commercial 120 times over 48 weeks
Cost-effective way to keep your brand in front of viewers and support the builders/remodelers

Why participate?

Nearly a full year of TV exposure
Showcase your business to thousands of consumers
Features and segments will live on WNYT.com, CRBRA.com, and YouTube
Coordinated social media campaign
Align your brand with one of the area’s most trusted news outlets
Elevate the association and its members in the community

LIMITED AVAILABILITY!

All opportunities are first-come, first-served until sold out.

secure your spot