Put your company in front of Capital Region consumers through Building Up the Capital Region.

Building Up the Capital Region is CRBRA's ongoing television collaboration with NewsChannel 13/WNYT, created to highlight the expertise of CRBRA members and reinforce the value of working with local building industry professionals.

​Participating members receive professionally produced television exposure along with extended visibility through WNYT.com, CRBRA.com, YouTube and coordinated social media promotion.

Members have THREE ways to participate:

Feature Segment 

Only 4 spots left for the Fall '26 production!

Investment: $4,000

• A professionally produced two-minute interview-style segment with a member of the Morning News Team filmed in studio
• Provide professional photography or videography you already own and the production team will weave it into your segment as b-roll footage
  • Participants may also pay a $1,000 upgrade fee to have new b-roll footage shot at one location of your choosing
• Airs eight times over 48 weeks (4x during Weekday Lunch-time News; 4x during Weekend Morning News)
• 30-second cutdown of your feature airs 60 times over 48 weeks
• High visibility and storytelling opportunity

Timing: Filming is underway. The segment started airing December 3, 2025.

secure your spot

Feature
​Participants:

Tier One Sponsor

12 max.
2 left!

Investment: $2,500

​Tier Two Sponsor

24 max.

Investment: $1,500

• Voiced name mention with primary logo placement in a two-minute Builder/Remodeler Feature, airing eight times over 48 weeks
• Voiced name mention in 30-second commercial 120 times over 48 weeks
• Ideal for strong brand visibility and name recognition

• Secondary logo placement (no voice) in a two-minute feature, airing eight times over 48 weeks
• Secondary logo placement in 30-second commercial 120 times over 48 weeks
• Cost-effective way to keep your brand in front of viewers and support the builders/remodelers​

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Why participate?

• Nearly a full year of TV exposure
• Showcase your business to thousands of consumers
• Features and segments will live on WNYT.com, CRBRA.com, and YouTube
• Coordinated social media campaign
• Align your brand with one of the area’s most trusted news outlets
• Elevate the association and its members in the community

LIMITED AVAILABILITY!

All opportunities are first-come, first-served until sold out.

secure your spot

Tier One Sponsors (2 left!)

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Tier Two Sponsors: